Work / Cases

Where cool businesses meet great design

A selection of recent successes — for the people and businesses I collaborated with.

Key UI designed screens of the Xaler app. With multiple color modes to increase the accessibility of the final solution.Liam in action, performing user research in the field. Highligths of the interviews and diary studies I conducted.Highlights of the analysis phase of UX research project. Ordered multi-user empathy maps were utilized for the synthesis.Collection of hi-fidelity user flows in the Xaler app. Where I applied the branding of New Story agency.
New Story / 2024

The elegance of a simple solution — User research for requesting days off at work

Challenges

How does the skill set within a project influence the approval of leave days at digital creative agency New Story?

Outcomes

Through 7 interviews and 7 diary studies, I discovered that the majority of pain originates from many manual, repetitive and administrative tasks.

Contribution

End-to-end in the lead. Setup the research methods, recruited participants, held the interviews and studies, analysis, synthesized results and proposed data-driven solutions.

Skills

Strategy
User research
Participant recruitment
UX design
Prototyping

The visual design of the homepage of the Jongerenraad026 website.Jongerenraad026's about us and contact page. Important pages to communicate their mission and vision.Visualisations of the strategic direction of the Jongerenraad026's website.Key designed screens of the Jongerenraad026 website. Later developed in WordPress Elementor.
Jongerenraad 026 / 2024

Giving the youth's voice a stage — A strategic, ultra-mobile-first website

Challenges

The Jongerenraad026 is a social non-profit orginization in Arnhem, The Netherlands. Their mission is to give youth a stage. They had challenges around posting events and improving their online presence.

Results

A central place for all their events and initiatives.
Increased online presence.
A website content strategy, easily transformable for social platforms.

Contribution

Joost (NL) and I led the project. We planned and preformed strategic sessions. Managed the stakeholders their expectations through regular feedback sessions. Designed and developed the website.

Skills

Strategy
Branding
Visual, web design
No-code, WordPress, Elementor

Visual designs of key pages for Tadyke.com. Where transparency and trust are imporatant business values.Hi fi designs of hero and product sections for tadyke's website.Responsive UI design of the homepage for Studio Tadyke.More designs of responsive web pages for Tadyke.com. Personal care is a key trait of the business.
studio tadyke / 2024

Capturing a special, intimate moment in 3D — A conversion improving website

Challenges

Studio Tadyke is a start-up that creates pregnancy statues. They experienced challenges regarding their online presence, and, to let families make appointments in a concise, informed way.

Impact

30+ appointments within the first three months after launch.
500% increased conversion rate.
25% less appointment management time.

Contribution

I was in full charge of the website's project. Lead the discovery session, managed stakeholder needs and expectations, designed and developed the website.

Skills

Strategy
Visual, web design
No-code, Webflow

A series of Instagram or LinkedIn social media carousel posts. Where The Visualiser's visual brand identity is leading.Mocked up designs of previous iterations on Liam's personal brand. Designs for desktop and mobile.High fidelity visual and UI design of the homepag of liamthevisualiser.nlBusiness cards and social media page designs, of Liam's personal brand The Visualiser.
The Visualiser / 2023

Strategically building towards authenticity — My personal brand: The Visualiser

Challenges

What unique value propositions do I have as a designer? How do I position myself to stand out in the hyper-competitive market?

Outcomes

Multiple channels designed and built. Established a strong mental, and consistent visual identity. Created a strong portfolio with a focus on visuals, results and learnings — balanced with storytelling. The Visualiser brand went from 0 to 1.

Contribution

I led the entire project. From strategy to multi-channel execution. Created the brand guide. Designed the brand to be authentic, and where expertise is communicated.

Skills

Strategy
Branding, digital design
Visual, web design
No-code, Webflow

Collection of key pages in Pencil Design System. Typography, content and color guidelines.Content and imagery guidelines designed for Pencil Design SystemColor and typography system of Pencil Design System. The design system of The Visualiser's brand and human experience.
Pencil / 2023

Turning strategic execution into a flexible and scalable system

Challenges

How can I ensure brand consistency across multiple channels? How can I maintain creative freedom with this set of constraints?

Outcomes

Single source of truth for everything brand related to The Visualiser. Created Pencil Design System, in a modular way. A solid setup for scalability, consistency and efficiency.

Contribution

For Liam, by Liam. Very conscious about the importance of a (personal) brand. So it was a personal initiative. The Visualiser went from 1 to 10.

Skills

Branding, digital design
Visual, web design
UX design
Design system

Reviews / Quotes

What others think about working with me

"I am so happy that I had my beautiful website made by Liam! He really took the time to listen to my ideas, develop them into sketches, and then bring them to life as a website.

Whenever I had an idea, Liam made sure to understand it well. If my idea turned out to be not entirely realistic, he would suggest good alternatives, always with a clear explanation of why an alternative or adjustment would be better.

It was a very pleasant collaboration; therefore, I would truly recommend Liam to everyone!"
Tamara Leeflang
Founder, Studio Tadyke
"Eager. If someone’s eager it would be Liam. Participating in a range of courses to upgrade his knowledge in UX/UI design not being the only thing he’s eager about. Eager to translate the business requirements into a user-friendly, intuitive interface. The sum of this results in easthetic visualizations of the customer journey, which we experienced as an excellent point for take off in our software development process."
Rob Hill
CEO, Linx-IT Solutions bv
"Liam understands by nature, that design forms the fundament of the message, in order to move the heart."
Hans Jonker
Founder & CEO, Jonker Advies
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Portfolio crafted with a lot of love by Liam / Copyright 2024 / All rights reserved.