Where cool businesses meet great design

Challenges

How does the skill set within a project influence the approval of leave days at digital creative agency New Story?

Outcomes

Through 7 interviews and 7 diary studies, I discovered that the majority of pain originates from many manual, repetitive and administrative tasks.

Contribution

End-to-end in the lead. Setup the research methods, recruited participants, held the interviews and studies, analysis, synthesized results and proposed data-driven solutions.

Skills

Strategy
User research
Participant recruitment
UX design
Prototyping

Challenges

The Jongerenraad026 is a social non-profit orginization in Arnhem, The Netherlands. Their mission is to give youth a stage. They had challenges around posting events and improving their online presence.

Results

A central place for all their events and initiatives.
Increased online presence.
A website content strategy, easily transformable for social platforms.

Contribution

Joost (NL) and I led the project. We planned and preformed strategic sessions. Managed the stakeholders their expectations through regular feedback sessions. Designed and developed the website.

Skills

Strategy
Branding
Visual, web design
No-code, WordPress, Elementor

Challenges

Studio Tadyke is a start-up that creates pregnancy statues. They experienced challenges regarding their online presence, and, to let families make appointments in a concise, informed way.

Impact

30+ appointments within the first three months after launch.
500% increased conversion rate.
25% less appointment management time.

Contribution

I was in full charge of the website's project. Lead the discovery session, managed stakeholder needs and expectations, designed and developed the website.

Skills

Strategy
Visual, web design
No-code, Webflow

Challenges

What unique value propositions do I have as a designer? How do I position myself to stand out in the hyper-competitive market?

Outcomes

Multiple channels designed and built. Established a strong mental, and consistent visual identity. Created a strong portfolio with a focus on visuals, results and learnings — balanced with storytelling. The Visualiser brand went from 0 to 1.

Contribution

I led the entire project. From strategy to multi-channel execution. Created the brand guide. Designed the brand to be authentic, and where expertise is communicated.

Skills

Strategy
Branding, digital design
Visual, web design
No-code, Webflow

Challenges

How can I ensure brand consistency across multiple channels? How can I maintain creative freedom with this set of constraints?

Outcomes

Single source of truth for everything brand related to The Visualiser. Created Pencil Design System, in a modular way. A solid setup for scalability, consistency and efficiency.

Contribution

For Liam, by Liam. Very conscious about the importance of a (personal) brand. So it was a personal initiative. The Visualiser went from 1 to 10.

Skills

Branding, digital design
Visual, web design
UX design
Design system