How does the skill set within a project influence the approval of leave days at digital creative agency New Story?
Through 7 interviews and 7 diary studies, I discovered that the majority of pain originates from many manual, repetitive and administrative tasks.
End-to-end in the lead. Setup the research methods, recruited participants, held the interviews and studies, analysis, synthesized results and proposed data-driven solutions.
Strategy
User research
Participant recruitment
UX design
Prototyping
Studio Tadyke is a start-up that creates pregnancy statues. They experienced challenges regarding their online presence, and, to let families make appointments in a concise, informed way.
30+ appointments within the first three months after launch.
500% increased conversion rate.
25% less appointment management time.
I was in full charge of the website's project. Lead the discovery session, managed stakeholder needs and expectations, designed and developed the website.
Strategy
Visual, web design
No-code, Webflow
What unique value propositions do I have as a designer? How do I position myself to stand out in the hyper-competitive market?
Multiple channels designed and built. Established a strong mental, and consistent visual identity. Created a strong portfolio with a focus on visuals, results and learnings — balanced with storytelling. The Visualiser brand went from 0 to 1.
I led the entire project. From strategy to multi-channel execution. Created the brand guide. Designed the brand to be authentic, and where expertise is communicated.
Strategy
Branding, digital design
Visual, web design
No-code, Webflow
How can I ensure brand consistency across multiple channels? How can I maintain creative freedom with this set of constraints?
Single source of truth for everything brand related to The Visualiser. Created Pencil Design System, in a modular way. A solid setup for scalability, consistency and efficiency.
For Liam, by Liam. Very conscious about the importance of a (personal) brand. So it was a personal initiative. The Visualiser went from 1 to 10.
Branding, digital design
Visual, web design
UX design
Design system
01.
Through people-centred design — conducting user research, identifying business objectives and market opportunities, I create solutions where people find true value in.
02.
Knowing the basics of front-end programming sparks opportunities. With knowledge in Webflow, Framer and no-code tools alike, I'm able to develop web solutions.
03.
Consistency is a key goal for brands and experiences. Scalability is crucial for sustainable growth. I tend to capture final design decisions in design system formats.
04.
Illustrations, visuals, media channel communications. Key assets for a unique brand and/or experience. To strike balance between function and delight.
A strategic designer who brings business, people and tech together, by visualising solutions that increase customer retention and loyalty.
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